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'Rebranding a Unique Experience'
'An Industy Where Luxury & Privacy Meet'
'(...) ABS Jets is currently one of the largest business jet operators in Central and Eastern Europe and the leading organisation on the Czech and Slovak markets.'
'Simple & Sophisticated Elegance'
The design process led to a refreshed set of brand visuals and a consequent redesign of all brand materials and communication channels, including the company website. The focus was on establishing a clean graphic style which follows elegant layouts and allows images to set the character of the products.
An in-depth study to understand the values of ABS Jets, their customers and the broader industry of business aviation in order to evolve ABS Jet's visual communication into the modern context.